On September 22, CCTV’s “Oriental Concern” column group organized the “News Witness Innovation and Development Plan for Ethnic Enterprises” news event, which was held in Beijing Media Starlight Film and Television Park. Mr. Song Maoqing, chairman of Xiamen Yilikang Biotechnology Co., Ltd., was invited to attend the meeting for an exclusive interview and was selected by the news review of 100 enterprises. Become the first national brand enterprise to win the CCTV news group’s support report.
It is learnt that in order to implement the spirit of the Central Economic Work Conference, speed up the cultivation of innovative leading military enterprises and promote the development of the national cultural industry, the special production department of the Chinese Cultural Information Association, the News and Culture Promotion Association of the General Administration of Broadcasting and Television of the United Nations, the Securities Information Channel of the Central Television Station, and the Beijing Xinwen Culture were issued. More than 100 news media units in China, such as the exhibition center, are dedicated to launching the “News Witness Innovation and Development Plan for Ethnic Enterprises”.
The plan, with the theme of “innovation and entrepreneurship” and “brand strategy”, aims at singing the theme of the times, taking General Secretary Xi Jinping’s thought of socialism with Chinese characteristics in the new era as the guide, taking news and information as the core elements, and integrating the media as the means of communication, to deepen and extend the “news and information headline project”. With the help of the media, we can excavate and discover more excellent national enterprises, carry out special media propaganda and disseminate national brand spirit. At the same time, the special production department strives to express innovative content, continue to deepen the theme, innovative communication, broaden the channel carrier, relying on securities information “Oriental Concern” program, promote entrepreneurs, entrepreneurs dedication, entrepreneurship.
Xiamen Yilikang Biotechnology Co., Ltd. is a biotechnology enterprise which integrates independent research, development, production and sales of probiotics and enzymes. Headquartered in Xiamen Huli District Innovation Park Golden Bay Fortune Center, the company has enzymatic probiotics research and development and engaged in the production of processing enzyme biotechnology company.
Yilikang was founded in 1993. After years of intensive cultivation, Yilikang has successfully found a way to internationalize itself. Its business channels radiate across Europe, America and Southeast Asia. From the first combination of enzyme cocktails, to 2016, one after another launched Qingfei enzyme, garlic enzyme, 2018 grand launch of the “youth often accompanied” enzyme brand, Yilikang has been walking in the forefront of biotechnology. The business sector covers a wide range of areas such as proprietary brand agents, ODM licensing, probiotic enzyme raw material supply, OEM processing, customized R&D and so on.
As the first enterprise to pass the CCTV News Group review, Mr. Song Maoqing, founder of Yilikang, said that the state attaches great importance to the health cause. At the moment of vigorously promoting “healthy China” throughout the country, higher requirements have been put forward for the large health industry. Yilikang will continue to take enzymes biotechnology as the core, relying on national strategy, unanimously adhering to the enterprise mission of “ferment the world to strengthen China”, will certainly make the enzymes industry bigger and stronger, and strive to be a leading military enterprise with full innovative ability, will make a thousand times the effort to feed the country and the people.
Media sources:
China net: Yili Kang is selected to CCTV “Oriental concern” brand development plan.
China net: Yili Kang was selected to CCTV “Oriental concern” brand development plan.
China Enterprise Network: Yili Kang was selected to CCTV “Oriental concern” brand development plan.
Business Review Network: Yili Kang was selected to CCTV “Oriental concern” brand development plan.
China Trade News Network: Yili Kang was selected to CCTV “Oriental concern” brand development plan.
